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When Design Starts to Run Itself: AI and the Executable SaaS Design Phase
Jul 13
6
BitaBakery — Digital Dessert Studio
Customer stories . 2025
Creative Commerce Fabric
A visual, customizable, and guided dessert-ordering platform that transforms Instagram DM chaos into a structured, immersive shopping experience.
01
The Vision
BitaBakery began as a boutique dessert studio on Instagram — handcrafted macarons, artistic wedding cakes, dessert tables, and a growing line of healthy treats. But as demand grew, the limits of selling through DMs became impossible to ignore.
Their question was simple:
“How do we turn our dessert artistry into a digital experience that feels just as playful, flexible, and premium?”
Customers wanted to:
— Build custom cakes
— Specify colors, flavors, styles
— Share inspiration photos
— Ask about ingredients and dietary constraints
— Order healthy swaps or macro-friendly desserts
But the process was messy:
Endless DMs, screenshots, inconsistent pricing, and no structure around customization.
BitaBakery needed a flexible platform that could:
Show products in rich detail
Support deep customization
Guide customers through complex orders
Maintain the boutique, hand-crafted charm
And it had to turn organic DM chaos into a curated digital experience.
Recreating social “stickiness” without social chaos
check resultVisual Dessert Showroom
A motion-rich, 3D-inspired interface that lets customers rotate, tilt, and explore desserts from every angle, creating a premium, immersive shopping experience.
Smart Menu for a Wild Catalog
A structured yet flexible menu system that organizes BitaBakery’s chaotic product lineup while keeping creativity, customization, and seasonal magic intact.
Build-Your-Own Dessert Configurator
A guided creation flow where customers can choose occasions, set dietary rules, customize flavors and décor, and finalize detailed, high-value orders with confidence.
Concierge Chat Inside the App
An integrated chat that replaces Instagram DMs, giving customers real-time guidance while allowing the bakery team to review configurations, suggest upgrades, and streamline communication.
03
Experience Architecture
Products can be rotated, tilted with device motion, and zoomed in for texture and detail, while micro-animations reveal layers, toppings, décor changes, and color shifts creating tactile, intentional transitions that feel more like a boutique product showroom than a bakery menu.
We designed a multi-lane menu architecture spanning weddings and events, healthy and sporty options, and everyday treats and gifts powered behind the scenes by base product models, layered variants, add-ons, delivery options, allergen rules, and pricing logic so the user experience stays simple and beautiful.
A guided custom-order flow lets users choose an occasion, set budgets and dietary constraints, customize bases, flavors, fillings, décor, and colors, optionally mix healthy swaps with indulgent choices, and review everything through a clear visual summary with transparent pricing—tuned for slower, deliberate, high-value browsing.
3D & Motion-Responsive Product Overviews
The system quietly handles the combinatorial complexity.
This replaces weeks of DMs with a structured, enjoyable process.
Products can be rotated, tilted with device motion, and zoomed in for texture and detail, while micro-animations reveal layers, toppings, décor changes, and color shifts creating tactile, intentional transitions that feel more like a boutique product showroom than a bakery menu.
We designed a multi-lane menu architecture spanning weddings and events, healthy and sporty options, and everyday treats and gifts powered behind the scenes by base product models, layered variants, add-ons, delivery options, allergen rules, and pricing logic so the user experience stays simple and beautiful.
A guided custom-order flow lets users choose an occasion, set budgets and dietary constraints, customize bases, flavors, fillings, décor, and colors, optionally mix healthy swaps with indulgent choices, and review everything through a clear visual summary with transparent pricing—tuned for slower, deliberate, high-value browsing.
04
Build Phases
Phase 1 — Discovery & Menu Modeling
Completed
Mapping the product ecosystem, defining categories, constraints, dietary structures, and use cases.
blur-glass aesthetics, calm and premium motion language, gallery-like tone.
Phase 2 — Experience Design & 3D Prototyping
Completed
Designing the visual identity, motion language, 3D-inspired product views, and menu architecture.
Phase 3 — Configurator & Operational Backbone
Completed
Building custom-order flows, pricing logic, dietary rules, packaging, and delivery systems.
Active
Phase 4 — Chat + Concierge Layer
In Progress
Enhancing real-time support, templates, and workflows for large event clients.
Discover
Support
Mentoring
Simplifying
Projection
Advice
Browsing
Inspecting
